Digital Platform

Your digital storefront, connected to your business

Premium website, natural search optimization, e-commerce catalog connected to your ERP. An online presence that generates leads.

Digital Platform is far more than a website. It's a sales-driven online presence connected to your ERP. Your catalog is real-time, your pricing is dynamic per customer, your B2B clients log in and order. It's a sales tool, not a digital brochure.

When a generic website costs more than a real strategy

You have a website? Yes. Does it generate leads? Hardly. Here's why: it's disconnected from your business. It shows a product photo, a price, a cart. But it's not *your* business.

The African French-speaking e-commerce market will reach 40 billion USD in 2025 per industry data, growing 11.9% annually. Your competitor with a *real* ERP-integrated website captures 3-4x more leads than you do.

Where Digital Platform plugs in

Real-time catalog: Your stock, prices, descriptions come straight from your ERP. No re-entry, no lag. When a reference sells out, it vanishes instantly.

Search engine optimization: Not just a pretty site—a site that *converts*. Schema.org structuring, dynamic sitemaps, SEO articles by industry. Goal: position zero on your keywords, measurable organic traffic growth.

B2B e-commerce that matters: Your pro clients log in, see available stock, negotiated prices, order history. Checkout automatically creates an order in your ERP. Zero re-entry.

Premium design: Lighthouse score 95+, dark mode, fluid animations, fully responsive. Progressive Web App installable. Every page designed for conversion, not just existence.

Brand reinforcement: Design system, professionally branded documents (quotes/invoices in your colors), expertise blog, case studies. Every touchpoint strengthens your credibility.

The impact: from visit to order

Organic traffic: A well-integrated SEO site can generate 2-3x more traffic than a generic site after 6 months.

Conversion: When stock is *real*, when prices are *current*, when experience is *smooth*, customers buy. No overstocking surprises, no erratic requests, no delivery shocks.

Fewer support calls: Customers find answers on your site (FAQ, history, docs). Zero calls like "Do you have this?" or "What's the price?". Your sales team can focus on real problems.

Illustrative scenario: B2B materials trader

You're a building materials dealer. You serve 200 construction firms. Today:

With Digital Platform:

Result: 80% of orders come online, zero "do you have cement?" calls, stable organic traffic, increased credibility with new clients.

Limitations and prerequisites

What takes time: SEO is never "fast". You can rank for niche queries in 3 months, but competitive keywords take 6-12 months minimum.

Prerequisites: Complete, current catalog in your ERP. Product photos help enormously (not mandatory but recommended). Commitment to editorial content (blog, articles, guides).

The reality: Digital Platform isn't a generic website. It's an investment in your sales strategy. If you can't deliver online or don't want to manage direct clients, it's not for you. Otherwise, it's a 10x vs standard web agencies.

In parallel: if your ERP doesn't expose data (no API, no database access), we can still build the platform, but integration will be partially manual. Discuss with us before starting.

Performance and user experience

Minimum Lighthouse score 95 (speed, accessibility, best practices). Load time under 2 seconds on 4G. Zero performance-killing animations, zero unoptimized images.

Responsive and tested on iOS and Android. Dark mode included. WCAG 2.1 accessibility compliance (deaf, visually impaired, etc). Your site works for everyone.

Advanced analytics: you see exactly where customers click, where they drop off, what content converts. Raw data on your side, zero external tracking without permission.

Here are examples of available components. Each solution is modular and adapts to your specific needs.

01
Professional Website
A website that inspires trust from the first second
Your digital storefront

Premium design with 2026 standards: dark mode, fluid animations, perfect responsiveness across mobile, tablet, and desktop. Installable Progressive Web App. Lighthouse score above 95. Every page built for conversion.

2026 design — responsive — Lighthouse 95+
02
SEO & Search Engine Optimization
Be found by customers who search for you
Be found by those who search for you

Complete technical audit, structured Schema.org data, optimized meta tags, dynamic sitemap. Multi-language support with hreflang. Goal: position zero on your industry keywords. Measurable organic traffic growth.

Schema.org + sitemap + hreflang — improved organic traffic
03
Blog & Content
Content that positions and converts
Content that positions and converts

SEO articles by industry, technical guides, case studies, conversion landing pages. Integrated editorial calendar. Every piece of content is a qualified lead acquisition tool.

SEO articles + guides + landing pages — lead generation
04
B2B E-Commerce
Your online catalog, connected to your inventory
Sell while you sleep

E-commerce platform with catalog synchronized to your ERP in real time. Available inventory displayed, dynamic pricing by customer and volume. Fast checkout with automatic order creation in your ERP.

Real-time ERP catalog — dynamic pricing — fast checkout
05
Scraping & Enrichment
A product catalog always complete and up-to-date
Fresh data, zero effort

Automated product data collection from your supplier sources. Normalization, deduplication, continuous catalog enrichment. Your product specs stay complete without manual effort.

Multi-source — automatic normalization — zero re-entry
06
Design System
Your brand's visual language
Consistency at every touchpoint

Visual component library and brand identity usage guidelines. Logos, colors, typefaces, normalized spacing. Every document, page, and email respects your brand standards effortlessly.

Standardized components — consistency guaranteed
07
Documents Pro
Every document impresses
Your quotes and invoices become brand tools

Quote, invoice, proposal, and report templates in your brand colors. Every document sent reinforces your professional image and credibility.

Brand templates — professional perception

Digital platform questions

Common questions about deployment, continuity, and managing a Digital Platform connected to your ERP. Everything you need to know before launch.

Can Digital Platform work with our existing design?

Either keep your design or rebuild from scratch. Most migrate to 2026 design (dark mode, animations, responsive). No technical constraints.

How many articles/products can we handle?

No limit. 100, 10,000, 100,000 products—all work. Ultra-fast search (full-text indexing), multi-criteria filters, dynamic facets.

Can customers stay anonymous or must they log in?

Your choice. Public catalog with authenticated checkout, or restricted access for B2B clients. Dynamic pricing per customer/volume. Fully flexible.

What happens to customer data from the old site?

Complete migration included. Histories, preferences, payment data—all come with you. Zero loss, guaranteed continuity.

Who handles SEO and content after launch?

You or us, your choice. Infrastructure (meta tags, schema, sitemap, performance)—us. Editorial (blog, articles, studies)—you or us.

Data sources

Related modules: ERP ConnectAI EngineSupply Chain Command

Learn more: Sites we shippedVs web agenciesPricingE-commerce guides

Ready to launch your digital presence?