XLAB
A technical catalogue a buyer can read without being an engineer. Fume hoods, benches, EN 14175 compliance: each product says what it is for before it says how it is built.
Visit the siteMarketing sites and technical catalogues, each built for one trade in particular. Every one of them is live — judge for yourself.
A website is not a brochure. Depending on the trade, it has to help people choose, help them find, or help them understand — rarely all three at once. Here is what we shipped, and what each one had to achieve.
A technical catalogue a buyer can read without being an engineer. Fume hoods, benches, EN 14175 compliance: each product says what it is for before it says how it is built.
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One product, four configurations. The site exists to help people choose: within thirty seconds a visitor knows which model fits their room.
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Thousands of references for construction machinery, made searchable. Caterpillar, Komatsu, Volvo: you find the part, not the brand.
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The right part, first time. The visitor enters their OEM reference — Bosch, Mitsubishi, Prestolite — and gets the equivalent. The catalogue becomes a tool rather than a list.
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Mining, quarrying, construction: a buyer in a hurry looking for one precise part. The site is built so they find it, not so the company can talk about itself.
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A wooden boat builder on the Aegean. The site reads the way the workshop works: slowly, on the material, with no sales pitch.
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A trade that sells through the eye. The staging comes before the words, and the words only sharpen what you have just seen.
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A service judged on discretion. The site reassures before it persuades: an owner has to feel their property will be looked after, not that they are being sold something.
Visit the siteTell us what yours has to achieve. We will tell you whether it is a website problem, or something else.
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